According to The Wall Street Journal, 66% of all American households headed by someone between the ages of 65 and 74 are in debt.
That’s a staggering number, especially considering that most Boomers are planning to retire within three years of turning 65. Perhaps that’s why retirement planning continues to be a frustration among the over 50 set.
Every month we distill millions of financial conversations on the social and digital web to help our clients better understand what people are most passionate about when it comes to personal finance. We distill millions of finance conversations to help our clients offer fresh content marketing, inform product development, manage emerging risks, and more.
We recently hosted a webinar where we discussed five emerging trends that “real people” care about most based on what they’re sharing across social and traditional media. In case you missed it, here’s the replay:
5 Emerging Trends in Finance (April Edition)
1. Healthcare costs are a major concern.
According to Fidelity Benefits Consulting (via CNBC) the average 65 year-old couple with traditional medicare insurance coverage who retires in 2015 will need an estimated $220,000 to cover basic medical expenses through their retirement. We expect this to be a hot topic in the coming months, especially as primaries for the Presidential Election heat up.
2. Trouble saving money is an issue for everyone.
Tempting sales lure in consumers, of course, but it seems that millennials are more apt to talk about their savings frustrations than any other age group.
3. Most people would like to do more for charities.
Helping others makes people feel good, even if they don’t have much money to share. And with the growing expansion of social media and social networks, many Americans are talking about charities, rescues and other types of organizations at a growing rate. Viral campaigns, like last summer’s Ice Bucket Challenge for ALS, continue to raise awareness and engagement for charities.
4. Earning more is important to (most) people.
Media attention on raising the minimum wage have many Americans from all classes talking about their earning potential. We’ve seen conversations ranging from how to negotiate a competitive salary to protests and legislative changes to state-wide and national minimum wages.
5. Recent graduates are planning for post-college life.
According to The Wall Street Journal, one in three college graduates is a month or more behind on their student loan payments. Adult life planning can be difficult and, as we’ve observed, many Americans have a low financial literacy and find it difficult to manage and understand the complexities of student debt and financial planning.
And this is just the beginning. There’s plenty more data-driven insight where this came from.
Interested in Timely Finance Insights?
We collect and analyze millions of conversations to deliver deep insight and trend information in monthly Finance Insights Reports. Available for a one-off purchase or as an annual subscription, you’ll gain deeper insight into:
- Emerging trends in Finance (based on volume, emotion and speed of growth) for the month
- Month-over-month changes within the Finance landscape on social and traditional media
- Companies (or brands) associated with important financial topics
- More
For more information about our monthly Finance Insights Reports, contact us at sales@evolve24.com/wordpress or call us at (314) 225-2310.
The post What’s Trending (Right Now!) in Personal Finance appeared first on evolve24.
