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Opinion: Breaking It Down – Turn Measurement Up to 11
Iron Maiden is like a good social media metric. Here’s how I know. I went and saw Iron Maiden earlier this month. Believe it. It was an ironic show for me because I like the idea of Iron Maiden more...
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Golden Rule of Issues Management
Earlier this spring one of our data scientists, Jay Harrison, had the privilege of speaking at three agricultural conferences: InfoAg Conference for precision agriculture 2013 National Agri-Marketing...
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Predicting Risks in Agribusiness
What if you could know the issues that would affect your business months in advance? Predictive analytics have shown great promise to do just that. By analyzing social media conversations using our...
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Social Media Told You So: General Mills & Cheerios
Social media is a great source for consumer insight – especially if you pay attention to the brands that are not part of relevant conversations. Take a look at these findings, for example, from social...
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Recalls Wreak Havoc on Your Social Team: 4 Key Learnings
Food recalls are having the best year ever (sarcasm), much to the dismay of manufacturers and brands alike. A sure-fire way to raise the blood pressure of any Brand Manager (and stress out the social...
View ArticleThe evolve24 Difference
Big Data requires a new approach to research and analysis. Learn what they are, how to use them effectively, the difference between peripheral and core values, and more. The post The evolve24...
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The Brian Williams Trust Crisis: Can He Make a Comeback?
While the climb to the top can be an arduous and long journey, the fall from grace can be swift. The latest case in point: Brian Williams, NBC’s superstar news anchor. Caught in a lie, Mr. Williams...
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What’s Trending (Right Now!) in Personal Finance
According to The Wall Street Journal, 66% of all American households headed by someone between the ages of 65 and 74 are in debt. That’s a staggering number, especially considering that most Boomers...
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